Install the web script

Add the snippet

Open your product’s Settings and copy its public ingest key into this example. Place the snippet in the head of every page. The queue helper preserves calls made before the script loads. These examples use placeholders; do not install a second copy of the script.

<script>window.rr=window.rr||function(){(rr.q=rr.q||[]).push(arguments)}</script>
<script defer src="https://routerev.com/r.js" data-key="pk_your_product"></script>

Optional first-party collector

The default script and endpoint use routerev.com. For an own-domain collector, arrange an e.yourdomain.com CNAME and its RouteRev domain configuration during early access. DNS must be DNS-only in Cloudflare. Replace both host values below with the configured host. Tracked /go links require that product-specific host.

data-api optionally overrides the collector endpoint. data-app-store-pt is your App Store provider token: it lets ordinary App Store links carry the first source as pt/ct. Keep it off data-rr-goal elements so the handoff tagging can run.

<script defer src="https://e.yourdomain.com/r.js"
  data-key="pk_your_product" data-api="https://e.yourdomain.com/e"
  data-app-store-pt="YOUR_PROVIDER_TOKEN"></script>

Goals and signed-in identity

Use your product’s configured sign-up goal — the default is sign_up — so sign-ups count in the funnel. Call identify with your own account ID after sign-in; use the same ID on web and iOS.

rr('goal', 'sign_up', { plan: 'pro' });
rr('identify', user.id);

Goals on buttons and links

data-rr-goal records a goal when the element is clicked. Use a distinct goal such as signup_click for a button press. Send your configured sign-up goal only after account creation succeeds, using rr('goal', …) in your success handler. Ordinary external links record outbound_click automatically.

<button data-rr-goal="signup_click">Create account</button>
<a href="/pricing" data-rr-goal="view_pricing">See pricing</a>

Debug and exclude your browser

data-debug logs events locally. Set rr_ignore and reload to exclude this browser; remove it and reload to resume. Localhost is skipped unless data-allow-localhost is present. Automated/headless browsers are skipped.

<!-- Add data-debug to your installed script tag -->
<script defer src="https://routerev.com/r.js"
  data-key="pk_your_product" data-debug></script>

// Exclude this browser, then reload.
localStorage.setItem('rr_ignore', '1');

// Include this browser again, then reload.
localStorage.removeItem('rr_ignore');

Cookies and privacy

Cookies are first-party on your product’s domain, even when the script loads from routerev.com. The client also stores rr_uid locally for the signed-in user ID. No IDFA or fingerprinting. Tell users about collection and obtain consent where required.