One naming convention for every campaign
Tag each source, campaign and creative, then send people to your site or App Store page.
Use your product’s collector host
Tracked links use the collectorHost configured for your product; the shared routerev.com host is not a product identifier for /go links. We configure an own-domain collector during early access. Links are stateless: the path carries the tags, with no link registration or write key.
https://<your-host>/go/<source>/<campaign>/<content>?m=<medium>&to=app|site&path=…&page=…Name the source, batch and creative
Use lowercase letters, numbers, underscores and hyphens in path tags. The m query is the medium. to=site redirects to the product’s own site with UTMs; path is a relative path on that site. to=app opens its configured App Store page; page accepts a custom product page ID. It cannot redirect to an arbitrary third-party URL.
| Field | Meaning | Values / example |
|---|---|---|
| utm_source | Channel | x, reddit, instagram, tiktok, youtube, producthunt, newsletter, seo, asa |
| utm_medium | Kind of touch | reply, post, short, video, article, email, ad |
| utm_campaign | Batch: <batch>-<YYMM>, without a product name | shorts-2610 |
| utm_content | One creative in the batch | s07 |
| App Store ct | <source>.<campaign>.<content>; at most 30 characters | x.shorts-2610.s07 |
X post and short video examples
These use Memex’s example collector host. Replace it with your configured product host. The post opens pricing; the short opens the App Store.
https://e.trymemex.com/go/x/shorts-2610/s07?m=post&to=site&path=/pricinghttps://e.trymemex.com/go/youtube/shorts-2610/s07?m=short&to=appRead the right signal
Tracked links record link_click and preserve campaign tags. App Store links carry pt and ct when a provider token is configured. Apple reports daily campaign downloads after five or more accounts install; those totals do not identify individual payers.
Payers and revenue for each campaign and post come from the campaign tags on each payer’s first tracked visit. For platforms whose captions do not support clickable links, compare daily App Store search downloads around each post.